You don’t need a restaurant consultant—unless you want to get it right

If you’re here, you’re probably deep in the middle of figuring things out.

Maybe a friend mentioned us. Maybe you came across us on Instagram. Or maybe you typed “restaurant consultant in India” into Google at 1:43 a.m. after looking at your P&L for the third time this week.

We get it. We’ve been there—with many clients who felt exactly like you do right now. Here’s the honest truth:

You don’t need another app, trend, or gimmick. What you need is clarity.

That’s where we come in.

No jargon. No gimmicks. Just contextual, experience-backed strategy.

Let’s set expectations right. We’re not here to sell you a restaurant POS system. We’re not here to dump ready-made templates or slides. We’re not here to offer one-size-fits-all answers.

What we offer is strategy tailored to your context—built through real-world experience, not theory.

We work with you to understand what’s working, what’s weighing you down, and what’s being overlooked.

And then we help you fix it—with purpose, structure, and momentum.

So who are we?

We’re Half a Bawa—a hospitality consulting company built for those who care deeply about what they’re building.

You don’t get a playbook. You get industry experts who has worked across formats and geographies, who brings in operational know-how, brand sense, and market foresight to help you make better decisions.

From small cafés to full-scale casual diners, from energy bars to fine dines—we’ve worked on projects in India and overseas. We’ve seen what makes a place thrive, what makes teams function, and what founders truly need.

A familiar story: you start a restaurant. Things feel exciting. Then…

You’ve got a decent location. A chef who gets your vision. A brand identity that feels fresh. But a few months in:

• Reviews are good, but footfall is erratic
• Sales are happening, but profits are thin
• Team dynamics feel strained
• Every day feels like you’re reacting, not building

At some point, someone says, “You should talk to Half a Bawa.” You do.

And on that first call, we don’t just throw ideas—we ask better questions.

• Why this price point?
• Why that customer segment?
• Are you spending on delivery when your strength is dine-in?

You walk away with more clarity. Not fluff. Not confusion. Just a clearer path forward.

What we help with

We offer services—but not as fixed templates.

Every project we take on starts with inquiry and understanding. Because no two businesses are the same, and no one solution fits all.

Here’s how we typically help:

1.  Launching with clarity

If you’re starting your first café, delivery kitchen, or bar—we help you move from idea to execution with a clear framework. We focus on:

• Defining your target customer
• Shaping your concept and positioning
• Identifying the priorities for the first year
• Avoiding the common and costly beginner mistakes

This isn’t theory. It’s your roadmap.

2.  Fixing what’s falling short

If your current model is underperforming—whether it’s a menu mismatch, staff turnover, or unclear brand identity—we step in with a structured review.

We help you:

• Reassess your format, pricing, and positioning
• Cut what’s draining your resources
• Rebuild core operations for stability and growth

3.  Scaling smartly

Expanding your brand? Congratulations—but scale without structure can be risky. We help you:

• Evaluate which markets or locations make strategic sense
• Understand if your concept needs to evolve before expansion
• Set up systems so your next outlet doesn’t dilute your brand or your sanity

4.  Being your strategic partner

Sometimes, founders need a sounding board. A second pair of eyes before big decisions. We offer:

• Decision reviews before major spends or pivots
• Regular strategic check-ins if needed
• Honest, agenda-free conversations that help you zoom out

You don’t always need a full-time COO. You might just need a clear perspective.

Where we work

We’ve worked across multiple cities in India as well as internationally. And we’ve worked across a range of formats:

• Coffee bars
• Cloud kitchens
• Fine-dine spaces
• High-energy pubs
• Casual dining concepts

Whether it’s a homegrown startup or a global brand entering India, we bring the same level of thought, care, and attention.

How we work

No shiny dashboards. No onboarding forms. Just real conversations and custom strategy.

1.    We talk.

You book a call. We listen, ask deep questions, and try to understand what’s really going on.

2.    We think.

We study your business, concept, and market. No templates—just time and experience.

3.    We deliver.

You get clear recommendations, custom solutions, and a step-by-step action plan.

4.    We support.

We can stay involved for implementation, team training, weekly check-ins—only if it makes sense for your journey.

We’re not for everyone. And that’s okay.

Who we’re not for:

• Founders looking for an outsourced operations team
• Those who want plug-and-play templates
• People unwilling to question their own assumptions

But if you’re someone who’s trying to build something with thought and care—we might be the right fit.

What we do offer

• End-to-end hospitality consulting
• Menu and beverage programming
• Brand positioning and storytelling
• Kitchen and layout advisory
• Team training and service SOPs
• Strategic planning and financial thinking

We’re not here to take over your business. We’re here to help you run it better.

Built for founders who care

You can keep reacting to footfall, fluctuating reviews, and rising costs… Or you can step back and ask:

“What kind of F&B brand am I really trying to build?”

If that question keeps circling your head—we’d love to help.

One call. No pressure. Just clarity.